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elma

AI receptionist for salons

Never miss a salon booking again.

ELMA is the AI receptionist for salons — answering calls and website chats, booking cuts and color, handling reschedules, and keeping chairs full 24/7. Built for busy salons in California, Canada, and appointment-based businesses everywhere.

  • 24/7 Call Answering
  • Multilingual Support
  • Omni Channel
  • Human Handoff

The missed booking problem

A busy floor shouldn't mean empty chairs tomorrow

Salon owners invest in ads, Instagram, and word of mouth to make the phone ring. But when stylists are with clients, those calls often hit voicemail, and the booking goes to the salon next door.

62%

Missed calls

of search-generated calls to small businesses go unanswered and end up in voicemail

$6,952

Estimated weekly revenue lost

of small businesses due to missed calls and missed bookings

85%

Instant conversion

of callers who can't reach you immediately schedule or leave details instead of hanging up

Features

Built for busy salons, not missed bookings

Answer clients, fill the calendar, and protect chair time with tools that keep working while your stylists stay on the floor.

Google · Outlook

Book clients while chairs stay busy

ELMA checks availability, books, reschedules, and cancels, synced to Google Calendar or Outlook, so a full floor never costs you the next appointment.

Knows your salon menu

Teach ELMA your services, prices, hours, parking, products, and policies so every answer sounds like your front desk.

6 languages

Speak your clients’ language

English, Spanish, Arabic, Urdu, French, and Mandarin — with RTL support — so more neighbors can book with confidence.

Paid plans

White-label widget

Match your salon brand on the website widget. Available on paid plans.

Reminders

Reminders that protect your chair time

Send appointment reminders and SMS confirmations so fewer no-shows and last-minute gaps hit the schedule.

Business hours

Hand off when a person should take it

Route callers to a stylist or owner during business hours when a conversation needs a human touch.

See every booking at a glance

Review calls, clients, appointments, usage, and billing from one place — even when you were on the floor.

Team roles

Give salon managers, front desk, and owners the right access for ops, billing, and day-to-day tuning.

Channels

Reach salon clients wherever they book

One receptionist for phone, website chat, and voice — same services, same hours, same calendar, so nothing gets double-booked.

  • Answers every inbound salon call with a natural voice — even mid-color or after closing.
  • Checks chair availability and books cuts, color, and treatments during the conversation.
  • Sends the same booking confirmation and summary your team already expects.

How to Setup

Launch your salon receptionist in minutes

No complicated setup. Most salons configure services and go live the same day, no tech team required.

  1. 1

    Configure

    Set your salon greeting, pick a voice, and add services, pricing, hours, stylists, and FAQs in plain language.

  2. 2

    Activate

    Connect Google Calendar, run a quick test booking, and tune anything that doesn’t sound like your salon.

  3. 3

    Embed / Answer calls

    Link a salon number or add the chat/voice widget to your site. ELMA starts booking clients the same day.

Dashboard

See salon calls, bookings, and usage in one place

An illustrative preview of the ELMA operations view.

Built for beauty businesses

Made for salons where a missed call costs a chair

Hair salons, spas, and barbershops, with conversations captured in real time. Same AI on every channel.

After hoursWebsite chat

Hair salons

A client messages after closing asking for a color appointment. ELMA checks the calendar, offers Thursday at 3:30 PM, and books it before you open.

Result

Booked: Thursday 3:30 PM

Live conversation

Chat open

HIPAA / BAA is available as an Enterprise option for organizations that need it.

Pricing

Start free. Scale when you’re ready.

Clear usage limits with overage instead of hard cutoffs. Annual billing saves 15%.

Trial

Try real calls and chats before you commit

Free

  • 30 voice minutes / month
  • 300 web chat messages
  • 0 confirmation SMS
  • 0 outbound minutes
  • Channels: Phone, Live chat
  • Single language
  • No voice overage
  • Up to 1 AI assistant
  • Up to 1 phone number

Starter

Solo stylists and small salons getting started

$49/mo

Billed monthly

  • 150 voice minutes / month
  • 300 web chat messages
  • 50 confirmation SMS
  • 0 outbound minutes
  • Channels: Phone, Live chat
  • Single language
  • $0.35/min voice overage
  • Up to 1 AI assistant
  • Up to 1 phone number
Most popular

Growth

Busy salons ready to capture every booking

$149/mo

Billed monthly

  • 500 voice minutes / month
  • 500 web chat messages
  • 100 confirmation SMS
  • 50 outbound minutes
  • Channels: Phone, Widget voice, Live chat
  • Multilingual (all supported languages)
  • $0.30/min voice overage
  • Up to 1 AI assistant
  • Up to 2 phone numbers

Business

Multi-stylist salons and growing beauty teams

$399/mo

Billed monthly

  • 1,200 voice minutes / month
  • 2,000 web chat messages
  • 300 confirmation SMS
  • 200 outbound minutes
  • Channels: Phone, Widget voice, Live chat
  • Multilingual (all supported languages)
  • $0.25/min voice overage
  • Up to 3 AI assistants
  • Up to 5 phone numbers

Enterprise

Multi-site organizations that need compliance and scale. Custom / unlimited voice minutes · Custom web chat volume · Channels: Phone, Widget voice, Live chat

Usage limits and overage apply by plan. Account review may apply on signup.

FAQ

Questions, answered clearly

Setup, languages, calendars, overage, handoff, white-label, trial details, and privacy.

Ready when you are

Put your salon’s front desk on autopilot.

Start a free trial, connect your calendar, and let ELMA answer every call and chat — so California, Canadian, and worldwide salons never miss another booking.